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Surveys: Denison Leadership Development Survey
Bringing Leadership to the Bottom Line

BEI can help you measure and develop leadership in your organization with The Denison Leadership Development Survey. This survey was developed by Dr. Daniel R. Denison and William S. Neale.

The Denison Leadership Development Survey provides leaders and managers with feedback on 12 leadership skills and practices that can impact bottom-line performance. This 360 instrument is the result of over 15 years of research on the relationship between leadership, organizational culture, and organizational effectiveness.

Developing and sustaining a high-performance organization requires everyone to see themselves as leaders with the power to make a difference. Dr. Denison's research found four leadership and culture traits that can have a significant impact on organizational performance:

  • Mission
  • Consistency
  • Involvement
  • Adaptability

The survey provides a way to link leadership development and organizational culture to tangible bottom-line performance measures such as:

  • Profitability
  • Market Share
  • Innovation Quality
  • Sales Growth
  • Employee Satisfaction

The 96 items in the survey measure specific aspects of a manager's leadership skills and practices, and benchmarks them to other leaders. The survey also compares a manager's self-perception with that of his/her co-workers using confidential 360-degree feedback. Surveys are collectively tabulated into the individual's data file, and results are graphically presented in a Summary Report. The survey, Summary Report and Action-Planning Guide are written in easily understood business terms, making the Denison Leadership Development Survey a powerful tool for leadership development.

BEI consultants can help you implement the Denison Leadership Development Survey in your organization to:

  • Benchmark a manager's leadership skills with leaders in other organizations Identify leadership needs for individual leaders and the organization as a whole
  • Compare the leadership skills of different organizational units or functions within the organization
  • Establish a leadership effectiveness model to improve individual and organizational performance
  • Use in conjunction with the Denison Organizational Culture Survey to apply the learning at an individual level
  • Track leadership development progress with pre- and post-testing

How It Works
Leadership Assessment Kit - Includes a self-assessment survey, ten Description by Others surveys, scoring services, a Summary Report displaying the individual's results, and an Action-Planning Guide.

Electronic Copies - Receive your reports electronically. This option allows you to download reports and print as many copies as needed at no additional charge.

Costs - The Denison Leadership Development Survey has been priced in a way to allow for a wide range of use within organizations of all sizes. Please call or email for pricing.

Facilitator's Guide - Provides guidelines for administering individual surveys. It includes background information on the research, discussion of various applications, prescriptive guidelines for individual improvement, and suggestions on conducting a feedback and action-planning session with a manager/leader.

On-line capability - The Denison Leadership Development Survey is available on-line. It can also be made available on your company's intranet.

Translations - Surveys are available in several languages, including Dutch, French, German, Italian, Portuguese, Spanish, Arabic, Japanese, Korean and Hebrew.

Consulting Services - BEI can assist you with the analysis, presentation, or implementation of individual and organization-wide results. Consultants can present survey results in a customized workshop setting or in an individual coaching session.


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SurveysDenison Organizational Culture Survey
Denison Leadership Development Survey

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