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Surveys: Denison Organizational Culture Survey
Bringing Organizational Culture to the Bottom Line

BEI can help you measure, understand, and/or change your organization's culture using the Denison Organizational Culture Survey. This survey was developed by Dr. Daniel R. Denison and William S. Neale and has been used by over 500 organizations worldwide.

The Denison Organizational Culture Model© is based on a series of studies conducted during a 15-year period. These studies examined the impact of culture on performance, and identified four culture traits that impact organizational performance:

Mission - Defining a meaningful long-term direction for the organization

Consistency - Defining organizational systems and values

Involvement - Building human capability, ownership, and responsibility

Adaptability - Translating the demands of the business environment into action

The survey provides a way to link culture to tangible bottom-line performance measures such as:

  • Profitability
  • Innovation
  • Sales growth
  • Quality
  • Market share
  • Employee satisfaction

Unique Features
The Denison Organizational Culture Model is distinguished from other culture models by its:

  • Link to bottom-line business results
  • Business Language
  • Behavioral Base
  • Positive correlation between culture traits and Return on Assets
  • Fast and easy implementation
  • Applicability to all levels of the organization

BEI consultants can help you apply the Denison Organizational Culture Survey to situations such as:

  • Strategic Planning
  • Merger/Acquisition
  • Industry Restructuring
  • Start-up Ventures
  • Implementation of a new strategic initiatives
  • Customer Service Challenges
  • Organizational Decline
  • A new CEO

How It Works
Survey Instrument - each participant fills out an individual 60-item survey, either electronically or paper & pencil, which is returned for confidential input into your company's data file.

Costs - The Denison Organizational Culture Survey has been priced in a way to allow for a wide range of use within organizations of all sizes. Please call or e-mail for pricing.

Summary Report - Provides a graphic profile, line-item feedback, and prescriptive guidelines for change to assist in an action planning process.

Electronic Copies - Receive your reports electronically. This option allows you to download reports and print as many copies as needed at no additional charge.

Facilitator's Guide - Provides administrative guidelines including background information on the research, a discussion of various applications, description of higher and lower-performing companies, and suggestions on how to develop an action plan.

On-line capability - The Denison Organizational Culture Survey is available on-line. It can also be made available on your company's intranet.

Customization - Organizations are able to add customized questions to the surveys that allow them to capture information unique to their situation such as: questions pertaining to employee's understanding of a merger or acquisition, new compensation system, or any new policy, procedure or initiative.

Translations - The Denison surveys are available in several languages, including Dutch, French, German, Italian, Portuguese, Spanish, Arabic, Japanese, Korean and Hebrew.

Consulting Services - BEI can assist you with the analysis, presentation, and/or implementation of your organization's results.

© 2000, Daniel R. Dension, Ph.D. All rights reserved. Unauthorized reproduction, in any manner, is prohibited.


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